They are also amazing tools to keep existing customers engaged in an interactive way that builds trust and fidelity over time.
Nowadays, businesses web and mobile apps rely on technologies that revolve around Big Data, Artificial Intelligence (AI) and Chatbots, among others, and customers expect businesses to keep up with these advances.
At Big Sigma, not only do we code mobile-responsive websites and apps, but we also develop Big Data and AI algorithms that allow businesses to leverage all the benefits that come along with the new technology trends, from acting upon mobile geolocation data to making intelligent purchase suggestions tailored to a specific customer's taste.
A web or mobile app helps you reach many more customers by getting your app shared among the younger audience. Integrating major social networks with your app and optimizing it for the major search engines (SEO) furthers your reach even more.
Once your app is developed, you can take advantage of the different techniques there are to monetize your app, like in-app purchases and in-app advertising, which will add on to the increase in actual sales that it will drive.
Your business can obtain a lot of benefits by partnering up with another local app. This is usually done through mobile ad exchange programs where local apps team up and bring more customers to each other.